See clearly. Plan strategically. Grow boldly.

You have opportunities in plain sight

Our role is to uncover the real opportunity, align leadership around a clear path forward, and build practical strategies.

Who we serve

We specialize in organizations improving healthcare.

Whether you need a strategic partner for a single initiative or executive leadership over several months, engagements are tailored to your organization's goals.

Over 25 years leading growth initiatives across healthcare.

Engagement models
Experience that delivers

Organizations types:

  • Health Systems

  • Children's Hospitals

  • Medical Groups

  • Health Plans

  • Medicare & Medicaid Organizations

  • MedTech

  • Digital Health

  • Healthcare Technology

  • Healthcare SaaS

  • Nonprofits

  • Mission-Driven Organizations

  • Health & Wellness Companies

Typical engagements:

  • Strategic Growth Assessments

  • Executive Strategy Workshops

  • Go-to-Market Planning

  • Brand Positioning

  • Fractional Chief Marketing Officer

  • Fractional Chief Growth Officer

  • Executive Advisory

  • Project-Based Consulting

Experience includes:

  • National brand transformations

  • Multi-billion impression awareness campaigns

  • New market launches

  • Enterprise CRM implementation

  • Customer journey transformation

  • Omnichannel engagement strategy

  • Executive communications

  • Market expansion initiatives

  • Customer experience optimization

  • Cross-functional transformation programs

Leadership

Executive experience. practical solutions.

I'm Dana Randolph, founder of 20/20 Strategy.

For more than 25 years, I've helped healthcare organizations grow by connecting strategy, marketing, customer experience, communications, and operational execution.

I've served as Chief Marketing Officer, global marketing leader, customer experience executive, and strategic advisor for organizations ranging from startups and nonprofits to Fortune 500 healthcare companies.

I believe the best strategies are practical, measurable, and designed to create sustainable growth and are not just slick presentations that never get implemented.

Throughout my career I've led:

  • Enterprise growth strategies

  • National brand transformations

  • Go-to-market planning

  • Customer experience transformation

  • Digital and omnichannel marketing

  • CRM and lifecycle strategy

  • Product commercialization

  • Executive communications

  • Market expansion initiatives

My experience spans:

  • Health systems

  • Children's hospitals

  • Health plans

  • PBMs

  • Medical technology

  • Healthcare SaaS

  • Digital health

  • Nonprofit healthcare

Schedule a discovery call

Let's talk about what's next

Sometimes all it takes is a fresh perspective, a clear strategy, and an experienced partner to help bring them into focus.

Let's discuss your goals—and how we can help you see the path forward.